eCommerce Consultant, Sydney.

eCommerce Consultant

I provide expert guidance on implementing and optimising e-commerce solutions to drive sustainable growth. With a strong technical understanding of various platforms, I work with you to enhance your online presence, streamline operations and maximise performance. From data and analytics to digital and performance marketing, I help you develop and execute strategies that drive measurable results.

Enhance your Online Stores Growth and Conversions

For businesses seeking expert leadership in eCommerce, I provide tailored solutions designed to drive sustainable online growth. Working collaboratively, I help you craft forward-thinking strategies and implement robust processes to optimise your website, enhance mobile app performance and strengthen your analytical systems. Together, we’ll shape a comprehensive eCommerce growth strategy that propels your business to new heights.

My expertise spans key areas critical to eCommerce success. From designing engaging, user-centric experiences that captivate and convert customers to building scalable, high-performance platforms, I focus on delivering measurable results. Leveraging cutting-edge cloud infrastructure, I enable secure, efficient operations, while targeted digital and performance marketing strategies maximise visibility and revenue.

Conversion rate optimisation is at the core of increasing sales and minimising drop-offs, ensuring a seamless and frictionless shopping experience. At the same time, big data and analytics provide valuable insights that inform strategic decisions and refine your approach to digital growth.

eCommerce consulting may cover key areas such as Digital Design, Website & App Development, Cloud Infrastructure, Digital and Performance Marketing, Conversion Optimisation and Big Data & Analytics.

• eCommerce Strategy & Roadmap Development

  I create tailored eCommerce strategies that align with your business goals and drive sustainable growth. By analysing market trends, customer behaviour and competitor insights, I develop a clear roadmap to scale your online store effectively. Whether you're launching a new venture or optimising an existing one, I provide expert guidance to ensure long-term success.
  
  My strategic approach focuses on increasing sales, improving customer retention and positioning your brand for ongoing digital success. With a structured plan in place, your eCommerce business will be primed for sustainable expansion and profitability.

• Website & User Experience Optimisation

  A seamless and engaging website is critical for eCommerce success. I optimise your site’s design, navigation and functionality to ensure an intuitive user experience that increases conversions. From improving mobile responsiveness to streamlining checkout processes, I eliminate friction points that could hinder sales.
  
  Using data-driven insights, A/B testing and heatmap analysis, I refine every touchpoint to enhance engagement and reduce bounce rates. My goal is to create a high-performing website that not only attracts visitors but also converts them into loyal customers, strengthening brand trust and driving revenue.

• Conversion Rate Optimisation (CRO)

  Maximising conversions is at the core of my approach. Through detailed analysis, behavioural insights and A/B testing, I identify and eliminate barriers that prevent customers from completing purchases. I refine product pages, optimise call-to-action placements and implement proven conversion strategies like urgency triggers and personalised recommendations.
  
  By ensuring a frictionless and persuasive customer journey, I help increase your online sales while reducing drop-offs. Every change is data-backed, ensuring that your eCommerce store continually improves its performance and delivers measurable results.

• Digital & Performance Marketing Strategy

  I develop and execute performance-driven digital marketing strategies to increase your brand visibility and drive sales. From SEO and PPC advertising to social media, affiliate marketing and email marketing, I create targeted campaigns that attract and retain customers.
  
  By optimising ad spend, refining audience targeting and leveraging data-driven insights, I help you maximise return on investment (ROI). My approach ensures that your marketing efforts align with customer intent, delivering sustainable growth while keeping costs efficient. With the right strategy in place, your brand will reach the right audience at the right time, driving consistent traffic and revenue.

• eCommerce Platform & Technology Selection

  Choosing the right eCommerce platform is crucial for long-term success. I assess your business needs, budget and scalability requirements to recommend the best platform—whether it’s Shopify, Adobe Commerce, Kentico or a custom-built solution. I also guide you through integrations, from payment gateways to inventory management systems and automation tools.
  
  My technical expertise ensures that you adopt the most effective and future-proof technology, enhancing efficiency and providing a seamless shopping experience. With the right setup, your online store will be well-equipped to scale, perform optimally and meet customer expectations.

• eCommerce SEO & Organic Growth

  A strong SEO strategy is essential for driving long-term, organic traffic to your online store. I optimise your website structure, product pages and content to improve search engine rankings and attract high-intent shoppers. By conducting in-depth keyword research, optimising metadata and improving site speed, I ensure your store meets search engine best practices.
  
  I also enhance technical SEO elements like schema markup, mobile responsiveness and internal linking to maximise visibility. With a data-driven approach, I help you build a sustainable SEO strategy that increases organic traffic, reduces reliance on paid ads and drives consistent sales growth.

• Data Analytics & Customer Insights

  Data-driven decision-making is key to growing an eCommerce business. I set up and analyse key performance indicators (KPIs) to track sales, customer behaviour and marketing effectiveness. By leveraging tools like Google Analytics, heatmaps and AI-driven insights, I help you understand purchasing trends, cart abandonment rates and product performance.
  
  This data allows for smarter decision-making, more effective personalisation and refined strategies that improve profitability. With a strong analytics foundation, you’ll have a clear understanding of your business performance and the ability to make informed, growth-oriented decisions.

• Omnichannel & Customer Experience Integration

  Creating a seamless shopping experience across multiple channels is vital in today’s digital landscape. I help integrate your online store with marketplaces like Amazon, eBay and social commerce platforms to expand your reach. By synchronising inventory, order processing and customer support, I ensure a consistent and unified brand experience across all touchpoints.
  
  Whether customers shop via your website, mobile app or social media, they receive a frictionless journey. My approach strengthens customer engagement, increases sales opportunities and enhances brand loyalty, ensuring your eCommerce business remains competitive and scalable.

• Marketing & Automation Implementation

  Automating marketing processes improves efficiency and customer engagement. I implement automation tools for email marketing, abandoned cart recovery, personalised recommendations and customer segmentation. Using platforms like Klaviyo, HubSpot and ActiveCampaign, I set up workflows that nurture leads and drive repeat purchases.
  
  I also optimise ad retargeting, social media scheduling and AI-driven chatbots to enhance marketing effectiveness while reducing manual workload. My approach ensures that your business maintains consistent, timely and relevant interactions with customers, increasing conversions and brand loyalty. With the right automation in place, you’ll save time while maximising revenue and growth.

• Cloud Infrastructure & Security Optimisation

  Reliable hosting and security are essential for a high-performing eCommerce store. I help you optimise your cloud infrastructure, ensuring fast loading speeds, scalability and robust security. From SSL encryption and fraud prevention to GDPR compliance, I implement measures to safeguard customer data and protect your business.
  
  With expertise in cloud-based solutions like AWS, Google Cloud and Azure, I ensure your store runs efficiently and remains resilient to downtime. A secure and scalable infrastructure boosts customer confidence, enhances operational efficiency and supports long-term business growth

• Future-Proofing & Scalability Planning

  eCommerce is constantly evolving and businesses need a strategy that ensures long-term success. I help you future-proof your online store by identifying scalable solutions, emerging technologies and industry trends. From adopting AI-driven personalisation to implementing flexible payment solutions and omnichannel integrations, I ensure your business remains competitive.
  
  My approach focuses on agility, allowing you to adapt to market shifts, changing consumer behaviours and technological advancements. By planning for growth today, I help you build a resilient eCommerce operation that remains relevant, scalable and profitable in the years to come.

• eCommerce Technology Audits & Optimisation

  Your technology stack plays a critical role in the efficiency and success of your online business. I conduct comprehensive technology audits to assess your current eCommerce platform, payment systems, integrations and overall infrastructure.
  
  By identifying bottlenecks, inefficiencies and security risks, I provide actionable recommendations to enhance performance. Whether it’s streamlining your order management system, upgrading your hosting solution or integrating automation tools, I ensure your tech stack is optimised for reliability, scalability and growth. A well-audited and optimised technology ecosystem allows your business to run smoothly, securely and efficiently.

• Key Deliverables

  • eCommerce Strategy & Roadmap
  • Website Optimisation
  • User Experience (UX) Design
  • Digital Marketing & Performance Campaigns
  • Conversion Rate Optimisation (CRO)
  • Data, Analytics and Customer Intelligence
  • Marketing Automation

• Indicative Pricing

  This service is customised according to your specific needs. Contact for a quote / proposal. Drop me a message below and see how I can help your digital product or business achieve greater success. I commonly work with Companies on an hourly basis as needed.

  • Send me a message

• Related Services

  • Digital Consulting
  • Website Design
  • Startup Website Development
  • Conversion Optimisation (CRO)
  • Search Optimisation (SEO)

• Will you help me choose the best solution for my eCommerce Store?

  I help you to select and optimise your eCommerce platform, considering factors like:

  1. Scalability: Can the platform grow with your business?
  2. Customization: Does it offer flexibility for design and functionality?
  3. Cost: What are the upfront and ongoing costs, including transaction fees?
  4. Ease of Use: How user-friendly is the platform for you and your customers?
  5. Integration: Can it integrate with your existing tools (CRM, ERP, Marketing Automation)?
  6. Security & Compliance: Does it meet security standards (PCI compliance) and offer SSL support?

• Which platform is best for scaling my eCommerce business globally?

  Shopify Plus, BigCommerce and Magento are leading platforms for global scaling. They offer features like multi-currency, multi-language support and global tax and shipping management. If you plan to expand rapidly, choose a platform with built-in tools for international sales, a strong CDN (Content Delivery Network) and the ability to handle high traffic volumes.

• How do Marketing Automation Tools boost my sales?

  Marketing automation tools help streamline and personalise communication with customers, enabling you to send targeted campaigns, increase engagement and ultimately drive more conversions. By automating repetitive tasks, you save time while improving sales performance through data-driven insights.

• Which Marketing Automation tools do you commonly use?

  I commonly work with tools like HubSpot, Klaviyo, ActiveCampaign and Mailchimp. These platforms provide advanced features for automation, segmentation and personalised messaging for online shops, enhancing customer retention and driving sales.

• What is Performance Marketing in relation to eCommerce Stores?

  Performance marketing focuses on measurable outcomes, such as clicks, sales and conversions. It leverages data and analytics to ensure that your marketing spend is delivering concrete results, whether through ads, affiliates or content-driven campaigns.

• How can you assist me implement Performance Marketing Strategies for my online shop?

  I assist by analysing your current marketing efforts, identifying key performance metrics and implementing targeted campaigns across channels like paid search, display advertising and affiliate marketing. My strategies focus on increasing ROI through optimised spend and performance tracking.

• What is the difference between Search Advertising, Social Marketing and Affiliate Marketing?

  Search Advertising targets users through search engines like Google, based on keywords. Social Marketing focuses on leveraging social platforms like Facebook and Instagram to reach audiences through organic or paid content. Affiliate Marketing involves partnering with third-party websites, influencers and cashback providers who promote your products in exchange for a commission on sales. I'll assist across all channels.

• Can you assist me with choosing infrastructure partners and Cloud providers?

  Yes, I can help you evaluate the best infrastructure partners and cloud providers like AWS, Google Cloud and Microsoft Azure for any supporting E-Commerce applications. I ensure that your platform is scalable, secure and optimised for performance to support your eCommerce needs.

• Can you assist me with choosing the best CRM Platforms for online stores?

  Absolutely, I guide you in selecting the most suitable CRM platform that integrates well with your eCommerce setup. Common options include Salesforce, Active Campaign, Zoho CRM and HubSpot, each offering tools for managing customer relationships, enhancing retention and driving personalised marketing efforts.

• How do you modernise my Digital Growth Strategy for my online store?

  I help modernise your digital growth strategy by assessing your current practices, optimising them for new trends like mobile-first design, leveraging data analytics, personalisation and automation tools and enhancing customer experiences across all channels.

• Which tools do you commonly use for E-Commerce SEO?

  I typically use tools such as Ahrefs, SEMrush, Moz, Google Search Console (GSC) and Page Speed to optimise search engine visibility, improve organic traffic and track keyword performance for online stores.

• Which tools do you commonly use for E-Commerce Conversion Optimisation?

  For conversion optimisation, I use tools like Google Analytics, Hotjar, Optimizely, Woopra and Crazy Egg. These platforms help analyse user behaviour, identify areas of improvement and A/B test various elements to increase conversion rates.

• Which tools do you commonly use for E-Commerce Email Marketing?

  I frequently use email marketing platforms such as Klaviyo, Mailchimp and ActiveCampaign. These tools are excellent for automating customer journeys, segmenting audiences and sending personalised email campaigns that drive engagement and sales.

WHY GET ME ON BOARD...

• You're Starting Out

  You have a great idea for the next big app, website, or online store and need assistance on Digital Strategy, Design & Development and Online Growth.

• You're Scaling Up

  You have an existing app, website or online store and are looking to grow your market base, enhance your product or capture more sales to scale up your business.

• You're Optimising

  You have a robust & scalabale digital business however your Strategy, Conversions, Design or Growth is lacking; you need a Digital Expert to affect positive change.

Some of the key brands I have helped #

What Are You Waiting For?

I work with startups, eCommerce stores, organisations and larger companies of all sizes, across Greater Sydney.

• Eastern Suburbs, Inner West, Sydney CBD, Northern Beaches, South and Greater Sydney.

  Work With Clients Across

• Send me a message below and I'll call you back to discuss how we can work together on your project.

  Get In Touch

• Bellevue Hill, Sydney.

  Based In

Let's work together.

15+ years designing, developing and gowing digital companies.
I'm based in Bellevue Hill, Sydney and Newtown. Send me a message and I'll call you back to discuss and quote on your project or you can call me on 0450 955 336.