Bespoke custom Shopify stores built for optimal Sales & Conversions, Accessibility and an enhanced User Experience. Search & Conversion Optimised.
Shopify custom design and development services help you create a unique and effective online store. We specialise in tailoring Shopify themes and functionalities to match your brand’s identity and meet your business goals. Our custom solutions ensure that your Shopify store stands out in a competitive market and provides a seamless shopping experience for your customers.
Our design process begins with understanding your brand and target audience. We create custom designs that reflect your brand’s personality and appeal to your customers. This includes designing engaging product pages, intuitive navigation and visually appealing layouts that enhance the shopping experience.
In addition to design, we develop custom features and functionalities to meet your specific needs. Whether you require bespoke integrations, advanced customisations or unique apps, we leverage Shopify’s extensive capabilities to build solutions that enhance your store’s performance and functionality.
We also focus on optimisation and performance. Our development process includes optimising your store for speed and responsiveness, ensuring that it performs well on all devices and browsers. This includes implementing best practices for SEO and ensuring that your store is easily discoverable by search engines.
Ongoing support and maintenance are integral to our Shopify services. We provide regular updates, performance monitoring and technical support to ensure that your store remains up-to-date and operates smoothly. Our commitment to ongoing support helps you adapt to changing business needs and continue to grow your online presence.
We kickstart all design gigs with Mood boards which are essential in your projects design as they help to visually articulate your project's aesthetic direction and serves as a roadmap for design cohesion. Our team and I work with you throughout the creative thinking stages to develop mood boards and implement an optimal aesthetic colour scheme design for the brand, product, website or application.
Whenever we design we take into account cultures, languages and accessibility for all people and drive towards designing something that not only looks great but is also optimal for customer satisfaction. We ensure your website designs can adapt to be suitable for all users with varying accessibility requirements.
Website AccessibilityWe create wireframes, story boards and user-flow diagrams to map out the usability of your website, application or mobile apps. We can run research and crowd testing to truly test the viability and user experience of suggested designs. These can be full clickable and MVP prototype creations of your eventual Website, Software, Touch Display or Mobile App.
Wireframes & PrototypesDesigning for Mobiles, Tablets, Desktops, Smart TV's and other devices is crucial in your products design. When we design websites or touch points we ensure they adapt and adjust their layout and content dynamically based on the device being used to view your site. Through fluid grids, flexible images and media queries we provide pixel perfect rendering and transformation across desktops, laptops, tablets and smartphones.
Mobile First DesignWe develop front-end user interfaces with HTML, CSS, JS, TS, AngularJS, Bootstrap and many other frameworks. We always ensure our designs and codes work brilliantly cross platform, device and browsers. We check all work with Google Page Speed, Markup Validators, Accessibility Validators and related tools to ensure your end product is well above industry design standards.
Frontend DevelopmentFor Shopify Stores, we specialise in offering professional Shopify and Liquid development services tailored to your unique business needs. With expertise in customising and optimising Shopify stores we can work with any existing theme or create a new theme from scratch. We excel in crafting bespoke themes and seamlessly integrating third-party apps, even our own Shopify Apps. From enhancing user experience to optimising site performance, we ensure your Shopify site operates flawlessly.
Shopify WebsitesMy team consists of professional WordPress and PHP developers, allowing us to not only design stunning website though also to build all of the functionality and custom themes that you may require. We bring expertise in crafting custom solutions tailored to your specific requirements with excellent proficiency in WordPress, ACF, Plugins and PHP/HTML/JS programming. We build robust and scalable websites that enhance your online presence - it's simple really.
Wordpress WebsitesQuality assurance and testing are vital components of our website design process to ensure functionality, usability and performance of your end product. I have rigorous testing protocols, QA resources and teams who will verify that your designs will function seamlessly across all common devices and browsers.
User TestingMy Team and I complete projects for all sizes of Business. We work with startups on custom ideas, eCommerce stores, business websites, multinational and regional websites, educational institutions, NGO's and NFP organisations. We commonly design sites for Shopify, Wordpress, Enterprise CMS Solutions, Cross Platform Native and Hybrid Mobile Applications, Touch Displays and custom platforms for Tech Startups.
Commonly the following steps are undertaken in our design process.
To commence your project, we'll initiate meetings to pinpoint your precise requirements, grasp the desired aesthetics and functionality and examine any existing brand guidelines. In case you lack brand guidelines or logos, our designers can aid in their creation as the initial step.
Website Brief & BrandAfter comprehending the requirements and brand parameters, our designers will commence crafting sample user flows to envision the website's appearance and functionality. They will also identify the objectives the site/brand must fulfill, such as generating leads, to ensure alignment with your goals.
Creative StrategyAfter finalising the UX, our team will proceed to design every page, element and component of the website for Mobile, Tablet and Desktop or your Device views. These designs will be transformed into a clickable prototype, allowing you to review the final design before development begins.
Clickable PrototypesWe rigorously test the applications we design using Google Pagespeed to guarantee lightning-fast loading times and high scores for speed. Additionally, we conduct cross-browser testing across various devices to ensure optimal usability. Our comprehensive customer acceptance testing covers all functions and features, ensuring a seamless user experience.
User TestingWe prioritise Search Optimisation in our eventual development process. Alongside Google Pagespeed testing, we integrate Structured Data, configure Meta Information, establish social sharing assets, evaluate Internal linking strategies, implement HTML/headings best practices and set up automated Sitemaps and Google indexing for your site.
Typically, we leverage our infrastructure on Amazon Web Services (AWS) to host your designed applications, if needed. Deployed on SSL, your application will reside in a highly available and scalable environment, served through Amazon CloudFront. This setup ensures top-tier speed, redundancy and security for your applications.
Why should I choose Shopify for my online store?
Shopify is a leading ecommerce platform trusted by businesses worldwide. It is secure, scalable, and easy to manage with built-in tools for payments, inventory, shipping and marketing. Whether you’re just starting or looking to grow, Shopify provides everything needed to run a successful online store.
Do you build custom Shopify themes?
Yes. I create custom Shopify themes designed around your brand and customer experience. This ensures your store stands out, loads quickly and provides a seamless shopping journey that encourages sales.
Can you redesign my existing Shopify store?
Absolutely. I can modernise your current Shopify site by improving design, navigation, speed and overall usability while keeping your products and data intact. A redesign can help boost conversions and give your store a professional edge.
Will my Shopify site be mobile friendly?
Yes. Every Shopify site I design is fully responsive which means it works smoothly on desktops, tablets and mobiles. With most online shopping now happening on mobile, a responsive design is essential for sales and customer satisfaction.
Do you offer ongoing Shopify support?
Yes. I provide ongoing support and maintenance to keep your Shopify store up to date and running smoothly. This includes updates, app integrations, security monitoring and performance checks.
How long does it take to build a Shopify website?
Timelines depend on the size and complexity of your store. A simple setup may take two to three weeks while a larger store with custom features may take six weeks or more. I provide a clear project plan upfront so you know exactly what to expect.
You have a great idea for the next big app, website, or online store and need assistance on Digital Strategy, Design & Development and Online Growth.
You have an existing app, website or online store and are looking to grow your market base, enhance your product or capture more sales to scale up your business.
You have a robust & scalabale digital business however your Strategy, Conversions, Design or Growth is lacking; you need a Digital Expert to affect positive change.
I work with startups, eCommerce stores, organisations and larger companies of all sizes, across Greater Sydney.
Eastern Suburbs, Inner West, Sydney CBD, Northern Beaches, South and Greater Sydney.
Send me a message below and I'll call you back to discuss how we can work together on your project.
Bellevue Hill, Sydney.
15+ years designing, developing and gowing digital companies.
I'm based in Bellevue Hill and Newtown in Sydney. Send me a message and I'll call you back to discuss and quote on your project or you can call me on 0450 955 336.
Wordpress Website Design . Shopify Website Design . Small Business Website Design . Website Design for Tradies . Website Design for Education Sector . Website Design for Organisations
Copyright © 2025 Michael Wolf . Service Areas . Clients . Ideas . Work
Privacy Policy . Disclaimer
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.